David Armano at his Logic+Emotion blog created a great graphic about the iterative marketing process he's used for promoting himself and his company. The process focuses on a cycle of quick learning curves, intense bursts of prescheduled creativity, an assessment of successes and failures, and then a restart of the entire process once again. As the graphic suggests, this iterative cycle is more responsive than the traditional marketing pitch process.
Iterative/extreme/agile software development works on the same model and the graphic applies.
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